Neither hit quite like the original.Īlmost two decades later, Crunchwraps are sold from some 8,000 Taco Bells worldwide. Introduced by Taco Bell as a limited-run special in 2005, the Crunchwrap Supreme returned as a permanent menu item the following year after becoming the chain’s “most successful product introduction ever.” It has spawned offshoots within the company over the years, including a breakfast Crunchwrap and a vegetarian version with black beans instead of ground beef. Neither comes close in cultural significance to the Crunchwrap Supreme. These menu items are bigger than themselves, achieving icon status or something like it in the world of fast-food fandom. And don’t forget the Doritos Locos Taco, where a Doritos chips-flavored tortilla that stains your fingertips orange stands in for a hard taco shell. There’s Baja Blast, its trademarked soda long-rumored to just be a mix of Mountain Dew and Cool Blue Gatorade. Perhaps more than any other food chain, the company headquartered in my hometown of Irvine, California, has proven it can turn stunt menu items into runaway hits that stand the test of time. To learn more about growing your foodservice operations, read the May issue of NACS Magazine.Hats off to the marketing team at Taco Bell. Taco Bell's vegetarian options made up over 23% of products sold in 2022, according to the statement. I may be biased, but no veggie burger could compare." "So now we're hacking the hack, if you will, with a product that's completely vegan as-is, right off the menu. "Our fans are always hacking our customizable menu to try new options, especially veggie-forward," said Missy Schaaphok, director of global nutrition and sustainability at Taco Bell. Like its other product tests, Taco Bell will be trialing the menu item to gather customer feedback and inform future menu developments. Taco Bell says that access to delicious, affordable vegan and vegetarian options has long been important to the company, so it decided to price the Vegan Crunchwrap the same as its signature Crunchwrap during this limited time run. Because let's admit it, we've all eaten plenty of products on today's market that don't taste great and certainly aren't craveable." "That's why we took so long, months and years, to release something this special we wanted and needed to get it exactly right, to get it mouth-watering. "Such a large part of our fandom is vegan or vegetarian, and we're as committed to them as they are to us and our menu," said Liz Matthews, global chief food innovation officer at Taco Bell. The Crunchwrap is topped with vegan blanco sauce and vegan nacho sauce, which have also long been in development to refine proprietary flavors. The Vegan Crunchwrap features “vegan seasoned beef,” which is Taco Bell’s proprietary plant-based protein that “has been in the works for years,” according to a statement. The fast-food chain said the menu item took years to create and is now available in cities with “notable vegan populations,” including Los Angeles, New York City and Orlando, for a limited time. IRVINE, Calif.-Taco Bell is launching a Vegan Crunchwrap-its first fully vegan entrée item.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |